We can cheer for a small business online and still forget to mention it when someone actually needs what it sells. That gap is where I want us to do better.
For Hispanic-owned businesses in Ocala and Marion County, support can be practical: learn what the business does, understand who it serves, and make the next connection easier. Culture can start the conversation. Quality, service, and follow-through give the relationship somewhere to go.
A timely reason to start
The U.S. Small Business Administration identifies November 28, 2026, as Small Business Saturday. Its official page also links to free promotional materials for business owners. See the SBA’s date and resources.
My take: use that day as an invitation to discover someone new, then keep the relationship going after the holiday shopping season. Our local businesses deserve consideration throughout the year.
Make your recommendation useful
“They’re great” is kind. “They do this work, serve this area, and here is how to request an estimate” gives someone a next step.
- Ask the owner which product, service, or customer need they want people to understand.
- Share a current business link and explain what the business actually offers.
- If you have used the service, describe your own experience honestly. If you have only met the owner, make that clear.
- Ask before connecting people or passing along private contact information.
Give expertise room to speak
I want Hispanic-owned businesses considered for the work they are qualified to do: projects, professional services, speaking opportunities, vendor spaces, and partnerships. Let’s learn their expertise alongside their story.
That also means asking questions instead of making assumptions about language, background, or price. Every owner gets to define their own business.
Your next move
Choose one local business this week. Learn what it needs to be known for. Then take one relevant action: buy something you need, share a useful recommendation, or make an introduction both people welcome.
Small business support becomes meaningful when someone can use it.